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Frequently Asked Questions

Find answers to all your marketing questions.

Concept & Design

Graphic design

Graphic design is the creation of visual communication through the use of typography, image and color. It includes the design of various communication tools such as logos, posters, brochures, book covers, websites, apps and more.

Graphic design can help create a professional and coherent brand identity, improve communication with target audiences, increase brand awareness and enhance the user experience of products or services.

Some common graphic design elements include typography, color, shape, line, composition and imagery.

We offer a wide range of graphic design services, including logo design, corporate identity design, printing, web design, ad design and more.

Logo design costs vary depending on your specific requirements and the level of expertise needed. Please contact us to receive an exact quote.

Yes, we offer printing for finished products, such as brochures, flyers, business cards and more.

Graphic design refers to the creation of visual content to achieve a communication goal. This includes designing logos, brochures, flyers, posters, websites, drawings, illustrations, typography, design and product packaging. Marketing is the process of developing, selling and promoting products or services. It includes strategies for selling, branding, distributing and managing products and services.

The success of graphic design can be measured by several factors, such as brand recognition, audience engagement, revenue, user experience and achievement of specific goals, such as increasing website visitors.

Some best practices for creating effective graphic design include determining the purpose and target audience, creating a consistent brand identity, using easy-to-read typography and colors, applying good composition and testing the design to measure effectiveness.

Some common graphic design programs are Adobe Photoshop, Adobe Illustrator, Sketch and Canva.


Branding is the process of creating a unique name, logo, design and identity for a product, service or company. It encompasses all aspects of how a company presents itself to its audience, including the visual elements and how the company communicates with its target audience.

Branding is important because it helps your business stand out from the competition. It allows your company to create a unique and recognizable identity that can inspire trust and loyalty among customers. By building a strong brand, you can also achieve your business goals and increase your sales.

Branding services can be used to create a unique brand identity, identify target audiences and develop strategies to make a brand known.

To build a strong brand, you must begin by defining your brand identity. This includes defining your target audience, your unique selling points and creating visual elements that represent your brand. It is also important to be consistent in your brand communications and ensure that your brand values are reflected in every aspect of your business.

To protect your brand, you must apply for a trademark registration. This gives you the exclusive right to use your trademark for the products or services for which you have registered it. You can also protect your trademark by using it consistently and ensuring that others do not use it without your permission.

Measuring the success of your branding efforts can be tricky because it often involves building brand awareness among your target audience. However, you can measure the success of your branding efforts by tracking metrics such as website traffic, social media engagement, brand recognition and customer satisfaction.

Branding services marketing differs from traditional marketing in that it focuses more on building brand identity and increasing a company’s brand awareness. Unlike traditional marketing, which focuses more on selling products and services, branding services marketing focuses more on creating a connection with customers and building a unique brand personality.


Photography marketing is a marketing strategy that uses photography to promote a brand or product. It includes using professional photography to create brand images, showcase products or services and tell stories that align with the brand identity.

Some benefits of photography marketing include creating a strong visual identity for a brand, increasing brand awareness, increasing audience engagement, improving customer relationships and increasing sales.

Different types of photos are used in photography marketing, such as product photos, lifestyle photos, portraits, landscapes, abstract images and action photos.

The success of photography marketing can be measured by several factors, such as brand recognition, audience engagement, traffic to website, sales and return on investment.

Some best practices for creating effective photography marketing include determining the purpose of the photography, creating a cohesive visual identity, ensuring high-quality photos, optimizing the images for search engines and social media, and testing and adjusting the strategy based on measurable results.

Hiring a professional photographer for photography marketing is hugely important because this person has the skills, experience and equipment to take high-quality photos that match the brand identity. A professional photographer can also help develop a strategy and create cohesive images that fit the target audience.

The type of photography that works best for marketing depends on the type of product or service you are promoting. In general, a combination of portrait photography, product photography and lifestyle photography is ideal. Portrait photography can help portray a personal feel to a brand, while product photography gives a physical presence to products. Lifestyle photography shows consumers how to use products in everyday life.


Event marketing involves promoting events, such as conferences, festivals, trade shows, etc., to attract public interest and drive sales.

Event marketing is very important because it helps to attract and reach the target audience, which is essential for boosting sales.  In addition, event marketing can help create buzz and awareness around the event, which helps build a positive image and reputation for the brand or organization hosting the event. It can also help attract sponsors and partners, which in turn can lead to increased funding and resources for the event. In short, event marketing plays a crucial role in creating a successful event and strengthening the relationship with the target audience.

There are several ways to promote an event, including social media, email marketing, paid advertising, PR and press releases, collaborations with partners and influencers, etc.

To make sure your event is successful, start by setting realistic goals and creating a clear plan. Make sure that you offer engaging and relevant content, that your event is well organized, that you build a good network, and that you use the right marketing strategies to reach your target audience.

To attract sponsors, you need to understand their needs and goals and apply a personalized approach. Create an attractive sponsorship package and approach potential sponsors early. Make sure you offer a clear ROI for their investment and maintain regular contact to maintain the relationship.

To measure the success of your event marketing, start by setting measurable goals and KPIs. Track attendance, ticket sales, engagement on social media and other key metrics. Analyze this data after the event and use it to improve your future marketing strategies.

Digital Marketing

Social Media Marketing

Social media marketing is the practice of using social media platforms to promote and advertise a brand, product or service.

It depends on the purpose of the marketing campaign and the target audience you want to reach. In general, platforms such as Facebook, Instagram, Twitter, LinkedIn and TikTok are popular choices.

Successful social media marketing requires good strategy and planning, targeted content relevant to the target audience, regular interaction and engagement with the target audience, the use of analytics and measurements to track campaign success, and ongoing optimization based on that data.

Success can be measured by various KPIs (Key Performance Indicators), such as reach, engagement, click rate, conversion rate, ROI (Return on Investment) and more.

The budget for social media marketing can vary depending on several factors, including campaign objectives, audience size, platform and content type. It is important to set a budget that is achievable and appropriate to the goals and scope of the campaign.

Social Media Advertising

Social media ads are paid advertisements displayed on social media platforms such as Facebook, Instagram, Twitter and LinkedIn. The purpose of these ads is to increase the reach, engagement and conversion of a brand or product.

Social media ads work by using targeting options to show ads to specific audiences based on demographics, interests and behaviors. Advertisers can bid for ad space and their ads are displayed to the target audience they have selected.

The benefits of social media ads include increasing the visibility and awareness of a brand or product, reaching a specific target audience, increasing engagement and interaction with the brand, and generating leads and conversions

Some common social media ad formats are image ads, video ads, carousel ads, slideshow ads and story ads.

The success of social media ads can be measured by several factors, such as number of impressions, clicks, conversions and cost per conversion. Goals such as brand awareness, engagement and reach can also be measured.

An effective social media ad campaign should start by setting goals, such as increasing website traffic or generating leads. Once you have established your goals, you can select the right platform, create engaging content, set a budget and optimize your ads for maximum performance. In addition, you need to track the performance of your ads and make adjustments as needed to ensure the success of your campaign.

Content Marketing

Content marketing is a marketing strategy that involves creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately drive profitable customer actions.

The benefits of content marketing include increased brand awareness, improved search engine rankings, increased website traffic, increased engagement with target audiences, improved customer loyalty and increased sales and revenue.

Content for content marketing can take several forms, including blog posts, articles, infographics, videos, podcasts, white papers, case studies, webinars and posts on social media.

Content marketing can be used to reach your target audience through various channels such as blog posts, social media, videos, emails, etc. It is important to create relevant content that your target audience finds interesting and contains valuable information. By using the right channels and distributing your content consistently, you can reach your target audience and grow your brand.

Content marketing success can be measured by a range of metrics, including website traffic, engagement metrics (such as likes, shares and comments), lead generation and conversion rates, and return on investment (ROI).

Some best practices for effective content marketing include identifying your target audience, creating valuable and relevant content, ensuring consistency in messaging and branding, optimizing content for search engines and promoting content across multiple channels. It is also important to continually measure and adjust your content marketing strategy based on data and analytics.

Storytelling is an essential part of content marketing because it helps create an emotional connection between brands and their audiences. Stories can help build trust, capture attention and convey complex ideas in a memorable and engaging way.

Performance & Conversion

SEO (Search Engine Optimisation)

SEO is the process of optimizing a website to rank higher in the search results of search engines such as Google.

SEO is important because it can help increase visibility of and traffic to your website.

SEO works by optimizing your website content, structure and technology to help search engines understand what the website is about and make it relevant and valuable to users.

Enkele belangrijke factoren die van invloed zijn op de SEO zijn de kwaliteit en relevantie van de inhoud, de gebruiksvriendelijkheid en technische kwaliteit van de website, de autoriteit en betrouwbaarheid van jouw website en de relevantie van de zoekwoorden.

Some important factors that affect SEO are the quality and relevance of content, the usability and technical quality of your website, the authority and reliability of the website and the relevance of keywords.

Some best practices for SEO include producing high-quality and relevant content, using the right keywords, optimizing the technical aspects of your website, building quality backlinks and regularly monitoring and updating the SEO strategy.

The success of SEO can be measured by several factors, such as search engine rankings, the amount of organic traffic to the website and the conversion rate. Analysis tools such as Google Analytics can help measure these factors.

Local SEO focuses on optimizing your Web site to be found by people searching for local businesses or services.

To apply local SEO, your website should include information about the location and services offered, setting up local business listings and collecting positive reviews from customers.

Optimizing your website for mobile includes designing a responsive website that adapts to different screen sizes, reducing website load time and optimizing content for mobile users. This can help improve user experience and rank higher in search results for mobile devices.

SEA (Search Engine Advertising)

SEA stands for Search Engine Advertising and is a form of online advertising where ads are displayed on search engines such as Google or Bing. Advertisers pay for each click on their ad, leading to increased visibility and potential conversions.

Advertisers create an ad campaign, in which they set keywords, ad copy, budgets and other targeting options. When a user performs a search that matches the chosen keywords, the ads are displayed above or below the organic search results. Advertisers pay only when users click on their ads.

Keywords are the terms users enter into search engines to find information or products. Our advertisers select keywords relevant to your products or services that you want to target with your ads.

Ads can be optimized by testing different ad texts, bids, targeting options and landing pages. It is important to regularly analyze campaign results and make adjustments to improve performance.

Quality Score is a score between 1 and 10 that search engines assign to ads based on the relevance and quality of the ad, keywords and landing page. Ads with a higher Quality Score usually have better ad positions and lower cost per click.

A bidding strategy is an automated way to set bids for keywords, ad groups or campaigns. Bidding strategies can be optimized for goals such as maximum clicks, maximum conversions or maximum ROI.

To measure the ROI of ads, you must first set your goals, such as generating sales or leads. Then you can set up conversion tracking to measure the number of conversions generated by your ads. By plotting the cost of your ads against the revenue they generate, you can calculate your ROI.

Online Development


Web design is the process of designing and developing websites. It involves creating the visual layout of a website, designing the user interface, and coding the website.

Some key elements of website design include color schemes, fonts, images, layout, navigation, and user-friendliness.

Responsive web design is an approach where websites are designed and developed to adapt to various screen sizes and devices. This means the website looks and functions well on desktop computers, laptops, tablets, and smartphones.

Some commonly used programming languages for web design are HTML, CSS, and JavaScript. Other languages used for web design include PHP, Ruby, Python, and Java.

A Content Management System (CMS) is a software application used to manage the content of a website. It allows website administrators to add, edit, and delete pages without requiring knowledge of programming languages.

Speed is crucial for web design because users don’t want to wait for a slow website. A fast website can also help improve the website’s ranking in search engines.

Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engines such as Google. This can be achieved by using relevant keywords, improving user experience, and optimizing the speed and performance of the website.

User Experience (UX) refers to how easy and enjoyable a website is to use. A good UX can increase user engagement, boost conversion, and enhance customer loyalty.

User Interface (UI) refers to the design and layout of elements on a website that enable interaction between the user and the website. It includes navigation, forms, buttons, and other interactive elements.

Google Analytics is a web analysis service from Google that is used to measure and analyze the performance of a website. It provides insights into the traffic, demographic information of visitors, and behavior on the website.

Some commonly used tools for web design are Adobe Photoshop, Adobe Illustrator, Sketch, Figma, InVision, and Canva. Other tools include WordPress, Joomla, and Drupal for CMS development, and Bootstrap and Foundation for responsive web design.


Web design for webshops is the process of designing and developing a website optimized for selling products and services online. It involves creating a visually appealing design, developing a user-friendly interface, and implementing key e-commerce features.

Some key elements of web design for webshops include product displays, shopping carts, payment methods, security, search functionality, product filters, and customer reviews.

A Content Management System (CMS) for webshops is a software application specially designed to manage e-commerce websites. It allows website administrators to add products, change prices, track inventory, and manage orders.

A payment gateway is a software application used to process payments on an e-commerce website. It enables customers to securely and easily pay online with their credit card, debit card, or other payment methods.

An SSL certificate is a security certificate used to encrypt the data between the web server and the user’s browser. It ensures that data is securely transmitted and prevents sensitive information, such as credit card details, from being stolen.

Mobile-friendliness is crucial for webshops because more people use their smartphones and tablets for online shopping. A mobile-friendly website can enhance the user experience and increase conversion.

Conversion optimization is the process of improving the user experience of a website to convert more visitors into customers. This can be achieved by improving navigation, reducing distractions, offering related products, and optimizing the checkout page.

Some commonly used e-commerce platforms are Magento, Shopify, WooCommerce, BigCommerce, OpenCart, and PrestaShop.

Some commonly used tools for web design for webshops are Adobe Photoshop, Adobe Illustrator, Sketch, Figma, Canva, and InVision. These tools are used to create the visual design of the website and prototypes of the user experience.

Consistency in web design for webshops is crucial as it improves the user experience and builds customer trust. Consistency in website design and navigation makes it easier for users to understand how to navigate the website and find the information they need.

A/B testing is the process of testing two different versions of a web page to determine which performs better in terms of conversion. By comparing the results of the two versions, the web designer can determine which version yields the best results and implement it.

Speed is very important in web design for webshops as it improves the user experience and can increase conversion. Visitors are less likely to stay on a slow website, and it can affect their trust in the security and reliability of the website.

Some important design trends in web design for webshops include minimalism, use of white space, videos and animations, personalized content, and experimentation with typography.

Some tips for improving the user experience of a webshop include providing clear navigation, minimizing the number of steps needed to purchase a product, using images and videos to showcase products, adding search and filter options, using customer reviews, and offering various payment methods.

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